Custom seems to be the "new" Couture. It's no longer fine to wear the runway sample on a Made-to-measure Haute Couture Gown from the French and Italian Fashion Houses.. No kids, seems that actresses and their stylists now turn to non-Haute Couture Houses (Calvin Klein, Prada, etc.) and get their gowns custom made.In other words, you won't find this style in any Look Book. Also, a lot of these design companies, of course, are offering custom designs to these A-List clients GRATIS, in exchange for the press and that Red Carpet Moment. And so we have Exhibit A: Statuesque actress Nicole Kidman in ivory all-over sequin paillette one-shoulder Custom Prada gown. Prada doesn't do gowns. But for Nicole: Si!