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Showing posts with label Sears 2008 Holiday Ad Campaign. Show all posts
Showing posts with label Sears 2008 Holiday Ad Campaign. Show all posts

Best of 2008--The Nick Verreos Recap--Part III

Happy New Year kiddies!
The end (of 2008) is near...and so is my "Best Of" recap...
Again, keep in mind it's more of what were the highlights of what I accomplished or did during this last year...So now, when anyone stops me on the street and says "What Have You Been Doing???", I can refer them to this lovely recap...

September----------------------------------------------------------------------------

Nick Verreos poses on the 2008 Primetime Emmys red carpet next to the statue

In September , I was asked by the good (and very intelligent) people at SOAPnet to do a "Live From The Red Carpet" segment once again. I had a blast covering the awards. I was just happy that it was NOT 105 Degrees (like at the Daytime Emmys over the Summer) thank you very much! EVERYONE stopped for me, which was great! Heidi Klum (in her glorious Armani Prive) and Vanessa Williams (in beautiful Kevan Hall) both said "Hi" and even my former FIDM student, Lauren Conrad, rushed by and gave me a little double-kiss on the red carpet.
The following day, I joined the panel of fashion experts at the TV Guide Network's Fashion Wraps With Lisa Rinna and said what I REALLY felt, in regards to my "best" and "worst" dressed of the night.
The Judges at Season 5 Finale Project Runway Bryant Park Show

I then flew to New York City to attend the Project Runway Season 5 Finale. This was to be the show's last season on Bravo (since a deal was signed with Lifetime), so of course, I wanted to be there for one final "Bravo Blow Out". Nick Verreos and David Paul, in the front row of Project Runway Season 5 Finale Bryant Park show

My partner David and I were lucky enough to have befriended Lisa Gilpin, an executive with Saturn/GM, who to our surprise got us seats IN THE FRONT ROW!!! It was a mixed blessing to be seated in the front row because I saw every good--and bad---seam, loose thread and as my friend would say, wanky zipper.

Nick Verreos, Project Runway Designers Rami Kashou and Sweet P at Bryant Park Finale Show

But I loved it since that would probably be one of the only times I would ever get to sit in the front row of a NY Fashion Week I am sure...J.Lo was supposed to be the "Special Guest Judge" but pulled out citing a foot injury--Tim Gunn reluctantly replaced her at the last minute, to everyone's surprise. A week later, Miss Lopez ran a marathon (with her broken foot?).

Nick Verreos answering Project Runway questions to the Media at Bryant Park

Hours after the show at Bryant Park, I was invited to the Official After Party , where I got to congratulate Miss Korto and Leanne (I had a feeling they would be the finalists since their collections were the best).Leanne Marshall's Finale Bryant Park Collection, which has been purchased by her Alma Mater, FIDM
Project Runway Season 5 Designer (and eventual Winner), Leanne Marshall and Nick Verreos at the After Party
During this month, I also continued to write my fashion one-liners for UsWeekly, as one of their resident Fashion Police. I didn't realize how many people really read UsWeekly (of course I always did!) but I must say that almost everywhere I go, someone always stops me and tells me how much they loved what I said in UsWeekly!

October---------------------------------------------------------------------------------

Nick Verreos on the red carpet for the Finale Project Runway Viewing Party

The highlight of this month was attending the Finale Viewing Party for Season 5 Project Runway at Hollywood paparazzi central, STK Restaurant. It was thrown by its producers, Magical Elves and it was a fabulous way to end the season! Magical Elves Producer Micahel Rucker, Finalist Korto Momolu, Nick Verreos and John Wade at STK

I enjoyed seeing most of the cast from the season, including finalist Korto, Jerell and designers re-uniting with Blayne and Joe, whom I had seen the month before in the NY Bryant Park Finale Fashion Show. We also enjoyed the delicious food and cocktails at STK while mingling with guests and fans of the show alike.Nick Verreos poses with Blayne (in neon) from Season 5 at STK

November---------------------------------------------------------------------------------

First exit: Model in NIKOLAKI Spring 2008 Runway Show

In the beginning of November, I debuted my NIKOLAKI Spring 2009 Collection at the first ever Islands Of The World Fashion Week, in The Bahamas. I was invited by the IOTW organizers to not just show my collection, but judge many other fashion shows from local and international designers (NextGen, Sustainable Eco, Culture Awards) and give a seminar/lecture on the "Inside Dish" of the fashion industry and dressing actresses for the red carpet.The Atlantis Paradise Island Resort: View from one of the many pools

David and I flew to The Bahamas and spent a week casting the models, steaming the 25-piece gown collection (that had traveled in our suitcases all the way from LA), doing alterations, fittings and even managed to get in some pool time, while staying at the gorgeous Atlantis Paradise Island Resort. Both our families flew to The Bahamas to support us. I was especially surprised to see my nephew and niece who flew in from Texas! They REALLY LOVED the Water Slides at the Atlantis--as well as those famous Sharks and Manta Rays. I think I received "Ten Favorite Uncle Points" for that trip!

Nick Verreos and David Paul take their final bow after debuting their NIKOLAKI Spring 2008 Collection

NIKOLAKI models posing after the show

Our collection was deemed a success and David and I were very proud to have been part of the first ever Islands Of the World Fashion Week. We were treated and entertained like royalty and enjoyed night after night of Fashion Week Parties and events at places such as the Marley Resort and the UNBELIEVABLE Nygard Cay Resort, one of the most expensive resorts and private islands in the world! We received a lot of press--locally and internationally and were featured on the cover of the California Apparel News as well as in industry trade publications and websites such as The Daily, and WGSN (Worth Global Style Network).

Nick Verreos and Lily Collins at the Launch of her bag, Mary Norton Boutique

After returning from The Caribbean, I was off and running, with a couple of fun events I was invited to. Lily Collins personally invited me to attend the Launch of the "Lily Bag" and ballet flats she designed in conjunction with Mary Norton, so of course I was there with "bells" on---OK, maybe not bells, but more like my YSL Johnny Boots!

Nick Verreos and the Juicy Couture Designers

I also attended the unveiling of the Juicy Couture Dedication Wall at the Fashion Institute of Design and Merchandising/FIDM in Los Angeles. Juicy Couture co-founder and co-designer, Pamela Skaist-Levy is a FIDM grad. The designers looked fabulous in their mini fur (mink or fox?) capelets , pencil skirts and 5 inch Louboutins. I, on the other hand, wore an H&M cotton cardigan I bought for $30.

December---------------------------------------------------------------------------------
Behind the scenes of the Sears '08 Holiday Ad Campaign

Now that we have come to the end of the year, I have to mention my Sears Commercial as the highlight of not just this month but probably the whole year! I was contacted by Sears to star in their upcoming 2008 Holiday Ad Campaign, along with Ty Pennington (of ABC's Extreme Home Makeover), LL Cool J, and Vanessa Hudgens. I shot it in Spanish and English and it was shown through the month leading up to Christmas. I'm still in astonishment that they would choose me to be in a national ad campaign!

Nick Verreos poses with "Model family" at Univision Studios, Miami

As a result of the Sears Campaign, I flew to Miami to shoot a Live Fashion Segment in the Spanish-speaking version of Good Morning America, the Univision show Despierta America. I styled an entire family in Sears clothing for the Holidays.
Nick Verreos and his models in NIKOLAKI red carpet gowns at FIDM San Diego Grand Opening

I returned to Southern California to attend the Grand Opening of The Fashion Institute of Design and Merchandising/FIDM San Diego Campus.
Nick Verreos speaking to San Diego Mayor and press

I was invited by the school and decided to give the Grand Opening a special treat: I brought some of my just-debuted Spring 2008 NIKOLAKI Collection and had a mini-trunk show while guests and San Diego's gliteratti--including that city's Mayor-- mingled.

Designer Korto Momolu and Nick Verreos at Jane Joe/John Doe Boutique Opening Party

Back in Los Angeles, I attended the opening of the Jane Doe/John Doe Boutique in Los Angeles. The store unveiled designs by several of this last Project Runway season's designers, including Korto Momolu, Jerell Scott, and its winner, Leanne Marshall, so I wanted to show support for their designs.
David Paul, Nick Verreos and their dog Benny (looking chic in House Of Dog collar and leash), at the Beverly Hills Mutt Club Holiday Party

Since December is a time for Holiday Parties, I was happy to attend several of them, including the Beverly Hills Mutt Club Party, where David and I got to bring our beautiful dog, Benny. Even though he got sick on the ride to the party, it was all better once we arrived and he saw all his canine buddies.Lauren Conrad (of MTV's The Hills), her friend and Nick Verreos at HERE Lounge, West Hollywood

I also attended the Toys For Tots Woody's Christmas Party, where I ran into Lauren Conrad and one of her best friends. She made me feel really bad since I brought a Learning DVD for kids as my gift; Lauren brought the cutest Teddy Bear. Next time Nick, I mumbled to myself, bring a HUGE Teddy Bear!!!!
Happy New Year and here's a toast (pretend I am holding a Champagne flute) to a prosperous and busy 2009! xoxo Nick

Nick Verreos on Despierta America/Univision

Miami, Sears Fashion, Sharks and Venezuelan Arepas?


Click Above Video to see my segment on Despierta America

As you may remember I filmed a Sears Commercial for their Grant A Wish Campaign for the current Holiday Ads which are running on TV right now. As a bilingual designer, I filmed one in English and one in Spanish. Two weeks ago, I flew to Miami to film a "How to Dress for the Holidays" segment on one of the most popular morning show for the Spanish-Speaking population in The US, "Despierta America". In English "Despierta America" translates to "Wake Up America!", and just like it's English-speaking counterpart, it is a four hour talk fest comprised of news, entertainment, fashion and everything in between. It is hosted by Fernando Arau, Ana Maria Canseco, Neida Sandoval, and Raul Gonzalez and there's even a dog, Cosita ("Little Thing"), who serves as their unofficial mascot.Ana Maria Canseco: Ana Maria was my co-presenter for the Despierta America Holiday Fashion Segment

For the segment, I was asked to style an entire family (dad, mom, son and daughter) for a Holiday Party in outfits that we would get exclusively from Sears. And then, of course, go Live on Despierta America all across the US and talk about the outfits. My trusty confidante and design partner, David Paul came with me to Miami. For years, David helped style and assist in the Wardrobe of various shows, including "Queer Eye For the Straight Girl", NBC's "Passions" Daytime Drama and MTV's "Undressed". Since his expertise is Styling, I had a feeling that I would be needing his assistance when it came to the shopping portion of this trip.
Rooftop Lounging: The Gansevoort South Miami Rooftop Pool and Lounge--In case you are wondering, we never got to use it or even partake the chic lounging part...

After arriving in gorgeous Miami (the weather was a balmy 75 degrees), we settled into the stylishly new and UBER hip, Gansevoort South Miami Beach Hotel. The hotel is located right on Collins Ave., where all the other fabulous hotels are. In the lobby, waiting for us was the huge aquarium/tank filled with fish and sharks. What is it about aquariums, sharks and me? They seem to be following me around! First, last month at the Atlantis Paradise Island Bahamas and now Gansevoort Miami Beach. Shark Attack! Miami Style: The Aquarium Fish and Shark Tank, Gansevoort South Miami Lobby

Needless to say, the hotel was very chic. There were gorgeous models everywhere I looked in the hotel, which led me to think that the only people in Miami (or allowed into the Gansevoort) are gorgeous models! But alas, I soon discovered that the main offices of Wilhelmina Models was located IN THE HOTEL! Not surprised. Art Basel was also going on at the same time we arrived so there were a lot of "artsy" and very stylishly "eclectic" people around. Lots of Europeans. Barely any Americans. I guess in these economic times, the Europeans are the only ones who can actually afford to travel....

The day after arriving, we went right to work. We spent an entire day shopping at a local Sears to find just the right "Holiday" outfits for our "TV Family". Along with David, the clients also provided me with a fabulous stylist who styles a lot of Despierta America segments, as well as other shoots. She was a local and knew the "lay of the land", as they say. After we found all the necessary clothing, accessories, and shoes, we went back to the hotel for fittings and now we were ready for our segment. Despierta Family: Nick Verreos poses with Despierata America's "TV Family" in their fabulous Sears Outfits

For the Mom, we picked a fitted blue and silver grey dress with a royal blue jacket to go with it. To finish her ensemble, we added some fantastic metallic shoes and clutch bag, to add that air of "festiveness" (and because metallics are so hot right now). For the Dad (he was a gorgeous model from Ford Miami!), we chose a fitted gray blazer, slick fitted pants (with a subtle plaid), a sweater and a dress shirt. To accent it all, we added a great plum-colored pocket scarf. The kids looked so CUTE in their "Holiday" outfits as well. The little girl (who has modeled in these types of TV segments before) wore a pretty 50's style red party dress accessorized with a little black purse, Heels and Headband. The little boy (who was the actual son of the "mom") looked dressy-but-casual in khakis, a black and red argyle sweater, white dress shirt and tie. Too cute! The tie was one of those new "zip-up" ties. I did not even know they made those. When I was a little boy, it was all about the "Clip-on". If you watch the segment (sorry but it's all in Spanish), I ask the little boy if he feels comfortable in his new look and he does the cutest "No" with his head---on LIVE TV!!!! I was like "No he didn't!" but in the end, he recovered and quickly did a "yes" nod ( I stopped breathing for 1.2 seconds!).
Posin' with Dad: Nick Verreos poses with model, Darian Faroy, who played "The Dad" on the Sears Fashion Segment

We shot the segment and time just flew by; it was over in less than five minutes! My co-presenter was the beautiful Ana Maria Canseco, who could not have been any sweeter. Before going live, she told me that she was a fan of me and Project Runway and how much she loved my work. I told her that the next time she visits LA or does any presenting or red carpet, she should come by my Los Angeles NIKOLAKI studio to take a look at my dresses and gowns. We might just see Ana Maria in a NIKOLAKi in the near future! I had such a great time at the Univision Studios filming the segment and meeting everyone there.Yummy Arepas: The Venezuelan "taco", it is the national "bread" of Venezuela and eaten for breakfast , lunch and dinner and can be stuffed with cheese, chicken,ham, beef or just about anything else!

I finished my morning in Miami (which began with a 4:30AM wake up call!!) by driving back to Miami Beach and to my new favorite Venezuelan bake shop, Moises Bake Shop on Collins and bought about TEN Venezuelan Arepas, Tequenos, and Empanadas! Before heading to the airport, David and I had a hearty Venezuelan-style breakfast back in our hotel before heading to the airport. It was a perfect way (for me at least) to end my quick stay in Miami.

Nick Verreos' Sears Grant A Wish Commercial

I Wish for a Sewing Machine!
I am very proud to announce that I just finished filming the 2008 Holiday Commercial and Ad Campaign for Sears. I was approached over a month ago to be part of this AMAZING ad campaign that would be based on WISHES. The executives told me that, along with rapper and entertainment mogul, LL Cool J, High School Musical's Vanessa Hudgens and Ty Pennington from ABC's Extreme Makeover, they wanted me to be part of this upcoming ad campaign. I told them how my Mom had given me my Mamaita's (grandmother) Singer Sewing Machine when I was young and how that must have inspired me and many, MANY YEARS, later, influenced me and inspired me to be the designer that I am today...
And to top it off, the sewing machine was actually from SEARS!!! ( I am not even kidding!) Well, as I have said before "Done and D0ne". They loved it and felt, "There's Our Commercial".
The ad was filmed "confessional style" with no script and at one point, I became rather emotional (figures!), it was like my exit interview for Project Runway ALL OVER AGAIN!!! Part of me was like "Not again!" They even used some of my gowns in the shoot--from past and current collections. Hope everyone's wishes come through during the Holidays and maybe, just maybe, there's a young boy or girl somewhere in America whose parents might notice this special talent of drawing clothes and decide to get him a sewing machine from Sears. Who knows? The best gifts are the ones in which the giver REALLY gives it a lot of thought. I know my Mommie did. She somehow knew....
Click below for the commercial which will begin running next week and try not to laugh at my "baby photos". Don't you just love the fact that I couldn't find any COLOR photos of myself when I was young---now THAT really makes me feel OLD!!!!!!
Happy Thanksgiving and Happy Holiday (shopping)!
xoxo Nick